Your New Seafood Heaven
Crab Du Jour Cajun Seafood & Bar
One brand, 67 locations - Amidst the restrictions enforced during the pandemic in 2020, as many restaurants were forced to close doors, others had to get loud and creative. We acted quickly & took advantage of the digital opportunities in local areas. We got LOUD & CREATIVE. Many locations were opened during or shortly after the quarantine phase. Time was of the essence...
OOH & Billboard
Crab Du Jour
We packed a punch working with Crab Du Jour to get in front of as many local screens as possible. With everyday people, families, and companies state-to-state all craving the idea of things "getting back to normal", we gave them a piece of normal...or the new temporary normal.
We got to work location to location shooting fun visuals with families and friends sharing meals and memories together during trying times. While still being safe and following guidelines of course, commercials showcased temperature checks at the front door, curbside pickup options, socially distanced dine-in experiences and more.
As true practitioners, we got in the trenches listening to the customer and business needs first! We went to the drawing board and got to work pushing targeted local ads, our volume based social media distribution model, and created ads that people actually wanted to watch.
The result? Quarterly growth, massive increase in awareness for new franchised locations, and a warm welcome from local communities. Take a look at some creatives below!
YOUR NEW SEAFOOD HEAVEN!
OOH & BILLBOARD
With powerful creatives captured in the production process, we were able to help Crab Du Jour create effective OOH media for billboards located on major road arteries and highways.
Interactions through digital creatives and paid media spend.
Views generated across 3 platforms.
People reached through commercial media & paid advertising.
Clicks from local customers to landing pages, get directions on Google Maps, & 3rd Party Online Ordering